Donohue states that esports can at times
Donohue believes that the NBA 2K League's explosive growth in partnerships is due to the combination of companies that recognize esports as a new market and a rapid rise in the number of fans. I believe that this was already taking place, and the increase in participation of fans only fuels the flame. It was due to the fact that every company we talked to about partnerships realized they need to get involved in esports . They are just trying to figure out how to get nba 2k23 mt . But for businesses, there's a risk in jumping into an industry that is just beginning to emerge like esports as a former Golden State Warrior and famous tech entrepreneurs Andre Iguodala once called "the Wild Wild West". The risk was worthwhile for the NBA. "It's inherent in the NBA's brand as well as the brand of 2K to be innovative" Donohue explains, adding that the NBA owners "realise the future and this will keep growing. So , I believe that there's a greater r...